If you think the most common language in the blogosphere is English– think again.

At least according to Technorati, in its April State of the Live Web report, the language with the most frequent blog posts in Japanese, with 37%, followed by English with 36% and then Chinese at 8%.

In doing some research on how business researchers can effectively find and understand blogs in non-English language (for the August issue of The Information Advisor, and my forthcoming book, The Art of Strategic Listening, Paramount Market Press 2007), I had an extremely enlightening email interview with Michael Darragh, the digital strategist for China and Asia Pacific for Ogilvy PR Worldwide who is based in Shanghai. Darragh generously and insightfully answered several questions I emailed him about the state of Non-English blogging, particularly in China and other Asian countries at detail. His responses, too long to be published in full in these formats, are too valuable to let go waste, so I am posting them here on this blog.

I received an instant education from Mr. Darragh—read through his responses and I know you will as well.

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