Fear and Web Searching
Filed under: Research — Robert Berkman @ 3:26 pm

I turn to the Web to find answers on almost any topic these days, and typically advise others some tips along the same lines–except in one area…

You know when you are aware of something for awhile, but then a news story appears that confirms what you already know. Today that happened as I read today’s Times‘ article on “Medical Web Searches and Escalating Fears”: Microsoft Finds Top Results Lead to Anxiety.

I always brace myself when a family member or friend has some unexplained ailment and says they are going to try to figure out what’s wrong by checking online. If that person has the least bit of hypochondria or general prone to worry, they are bound to zero in on the worst possible potential causes, no matter how remote, as to why they are suffering from that sore throat, rash, tiredness etc.

Of course we all know that the Web is an unbelievably fantastic resource for all sorts of do it yourself kind of research and figuring out whatever you’re grappling with, including health and medical related information in general. And there are countless stories of discoveries made online that have empowered all of us with invaluable medical information. But when we are not feeling well, and add our fears, ignorance of probabilities, and a tendency to zero in on the most dramatic and sensational, then the Web is then not the best place to calmly assess the reasons why you are suffering from that ailment.

So remember–if you’re feeling out of sorts after your Thanksgiving meal, the most likely reasons are from eating too much, being tired from travel, family stresses, and so on– beware of self diagnosis by keying  your symptoms into a search engine!

Happy Thanksgiving….


An awful evening on the phone with HP
Filed under: Uncategorized — Robert Berkman @ 5:10 pm

While I don’t pretend to have anywhere near the influence of Jeff Jarvis, or that this post will have the impact of his famous “Dell Hell” “Dell Sucks” rant on his blog of several years ago, I do think I need to vent about an experience I had last evening while trying to get someone at HP to help me with a problem DeskJet printer. I can only hope that my experience will somehow be picked up by HP. (And after all, I just wrote a book called The Art of Strategic Listening (Paramount Market Press, 2008)  about how firms need to monitor consumer discussions on blogs and social media to track how they’re doing and identify trends)


The summary of my own HP Hell adventure is this: After I managed to find the correct customer contact number on the Web (no easy feat unto itself); the rest of the evening unfolded as follows:

Contact 1. 10pm: Reached HP’s “customer care”, and was told I would need to enter my credit card number and pay $34.95 up front in order for a technician to troubleshoot this with me. Not happy about this, but OK, at least if I’m paying—and paying upfront—at least I’d get some quick and effective help. The customer service person took down my problem (the printer icon disappeared from my printer folder and trying to reinstall drivers just gave me “fatal error” messages) gave me a confirmation number, ticket number and said “hold on I’m transferring you”.

ON HOLD…………………45 minutes…………….

Contact 2. 10:45pm. Man picks up the phone, hears my problem, apologies that “they transferred you to the wrong department”, and says “I’ll transfer you”…I say, OK, but I’ve been on hold for 45 minutes, so I hope that I can speak with someone quickly…

ON HOLD…………..10 minutes…………………

Contact 3: 10:55pm. Woman answers phone, asks me to repeat all my information again even though I give her my ticket number. She says “what department do you want?” I say I already told and paid for technical assistance. OK, “now I can refer you to a technician, she says “I’ll transfer you”. I say, “OK, so the next person will be able to help me, right, I’ve been waiting nearly an hour” She says yes…

ON HOLD……………20 minutes………………….

(I BEGIN TAKING NOTES NOW!)

Contact 4: 11:15 pm. I am sent to a voice mail menu where I am asked to press 1 for PCs; 2 for Printers and 3 to speak to a technician. (So should I hit 2 or 3?) I hit 3 for a technician.

ON HOLD………..5 minutes……………….

Contact 5: 11:20 pm I begin to hear very faint conversations in the background, and a distant, ethereal type of connection is made as I am on hold, but hear unintelligible background voices. A woman picks up and I know now I have been transferred to a call center in India. She tells me she will put me through to “technical support”. I am known for being a laid back and relaxed person, but I am getting agitated! I tell her I have talked to four or five people already. (And…Monday night means “Headlines” on Jay Leno at 11:45pm and I don’t want to miss it!) I am no longer very pleasant on the phone, but try to keep my cool. If I had not already paid for the service, and knew that starting over would be even worse, I would have hung up and called it a night

ON HOLD……..10 minutes….

Contact 6: 11:30 pm. Another woman at a call center in India. She asks me if I am calling for the “All in One” HP Printer. I say, no, I am calling for the Deskjet 1430. She says that she cannot help me and will need to transfer me to the department that handles that model. She then tells me to speak louder because she cannot hear me—our connection is terrible.

ON HOLD……10 minutes……….

Contact 7: 11:40 pm. A man in the India call center tells me that he is the technical support person and can help me. I explain my problem and he begins the troubleshooting process. He is friendly and responsive, but each time he asks me a simple question (e.g. “What icons do you see in your printer folder”), he needs to put me on hold for about 5 minutes to do, I don’t know what—look up what to do next in his technical manual?, assist other customers? After 30 minutes of this glacially slow conversation, we work together to power off the printer (his instructions to me were very strange but they worked—eg open and close the cover of your printer 4 times). At the end he asked me “Are you happy now?”

12:10 am. It’s now the next day! Leno’s Headlines is long over. Perhaps it wasn’t a funny one. But I didn’t have many laughs this evening.

  • Total Time on Phone: 2 hours 10 minutes
  • Total no. of Transfers: 7, to 6 humans; and one voice mail
  • Level of Satisfaction: Zero

And how was your evening?


The Recession, Financial Crisis and Info Industry…
Filed under: business research, information industry — Robert Berkman @ 4:18 pm

In an interview today with the CEO of a well known business information product vendor, the CEO confirmed that his firm’s sales were down quite a bit: primarily as a result of the loss of the buying power of financial service firms such as Lehman and other Wall Street companies.

He also mused that the Thomson Corporation, which really relies on the financial services industry as clients for its products and services must be feeling this downturn acutely.

This all makes me wonder what the impact of the recession and the collapse of the Wall Street financial services industries have on the information industry as a whole?