Gee, I’ve been so interested in talking about all the other books I like so much, I forgot to blog the fact that last month my own book, The Art of Strategic Listening: Finding Market Intelligence through Blogs and Other Social Media was published by Paramount Books.
It’s basically a book on why today good market research means paying attention and monitoring what’s going on in social media forms: eg. blogosphere, Web forums, social networking sites like Facebook etc., where to find relevant conversations, and using the best tools and strategies to find, filter, evaluate credibility of what you turn up, and make sense of it all. The idea is by attending to those near real-time, authentic discussions, you can better find out what your current customers like/don’t like about your firm and products; where to find potential new customers; get early warnings about trends that will impact your industry and so on.
One interesting thing about this book is that the publisher has also put together a hotlinked PDF version of the book too (not free though), that includes live links and onscreen video tutorials.
For more information on the PDF version, link here
Let me know if you like it, or if you have any questions (either before or after purchasing)
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We are interested in you speaking to our Chamber membership and would like to check your days of availability. Let me know ifyou are interested in doing so. I can be contacted at (214) 712-1936 or email at trichman@dallaschamber.org.
Comment by Tracy Richman — April 8, 2008 @ 1:31 pm
Sounds like an interesting read. I can’t wait to read it. We have come a long way from mining for information from electronic bulletin boards.
Comment by Ian Smith — April 10, 2008 @ 10:57 am