Wikipedia, Scandals, the Internet, and Idealism
Filed under: social graph search,twitter,Web 2.0,Wikipedia,Wikis — Robert Berkman @ 7:48 am

This Guardian piece titled Wikipedia’s School for Scandal…by Seth Finkelstein is worth reading, perhaps if nothing else to ponder the truth of the statement that “…one lesson from all these scandals is yet more evidence that Wikipedia fits a familiar pattern of idealism being vulnerable to exploitation

Much of the culture of the Net has been built upon a kind of idealism, especially in relation to people offering their time to contribute content at no charge….

I should note that I came across this article today by getting recommended to it by one of the people I “follow” and trust on Twitter: Jason Calacanis. Another example of a type of “social graph search”,and something I will be discussing in some depth in the May issue of The Information Advisor.

On another note regarding whether idealism will and can work on the Net, I am attending a lecture later today by a professor in Media Studies in SUNY Buffalo, Trebor Scholz, who is giving a talk at the New School here in New York City that looks like it will be on a topic I’ve been wondering about recently: the labor implications when Internet users that contribute their time and efforts, at no cost, help firms “co-create” their products on the Net. The title of his talk is

“What the MySpace generation should know about working for free”


My book is out: The Art of Strategic Listening
Filed under: blogs,business research,market research,social media,social networks — Robert Berkman @ 2:37 pm

Gee, I’ve been so interested in talking about all the other books I like so much, I forgot to blog the fact that last month my own book, The Art of Strategic Listening: Finding Market Intelligence through Blogs and Other Social Media was published by Paramount Books.

It’s basically a book on why today good market research means paying attention and monitoring what’s going on in social media forms: eg. blogosphere, Web forums, social networking sites like Facebook etc., where to find relevant conversations, and using the best tools and strategies to find, filter, evaluate credibility of what you turn up, and make sense of it all. The idea is by attending to those near real-time, authentic discussions, you can better find out what your current customers like/don’t like about your firm and products; where to find potential new customers; get early warnings about trends that will impact your industry and so on.

One interesting thing about this book is that the publisher has also put together a hotlinked PDF version of the book too (not free though), that includes live links and onscreen video tutorials.

For more information on the PDF version, link here

Let me know if you like it, or if you have any questions (either before or after purchasing)

business research

market research

social media 


Best Social Media/Business Book of ’08 so far, and by far…
Filed under: social media — Robert Berkman @ 2:54 pm

I try to keep up with what seem to be the most important and interesting new books that overlap online, business, research, and these days, Web 2.0 issues, and some that are really hyped, such as Wikinomics, I found a bit disappointing.

But what a great feeling it is to find a truly insightful, well-written book that both clarifies existing concepts and trends in how the Net is evolving, and raises our thinking to another plane. I found that to be the case with NYU Professor Clay Shirky’s Here Comes Everybody: The Power of Organizing Without Organizations. It’s the best book on the Internet that I’ve read since probably Ambient Findability back in late ’05!

So far, it’s my recommended “must read” for ’08 for anyone trying to get a sense of the potential (and limitations) of today’s online networks, organization of knowledge and people, and social media…


Charlene Li on the Future of Social Networks
Filed under: social networks — Robert Berkman @ 6:32 pm

Can’t beat this one for getting up to speed on social networks from a trusted expert. It’s a public, just released PowerPoint presentation by Forrester’s Charlene Li, one of the finest thinkers on social media around. And I found out about it from her Facebook status update–an example of the “social graph search” in action: that is finding relevant and substantive information by following your trusted colleagues on a social network….


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