I just finished compiling the results of an email-based survey I sent out last month to readers of The Information Advisor. Readers are primarily hands-on business information professionals, such as corporate librarians and market researchers.
While the survey response pool was small, and 100 readers filled out the questionnaire, we did find several interesting results. The highlights of the survey, which asked questions on topics ranging from most commonly used sources, to the biggest barriers in performing excellent business research, and new roles and duties for business information professionals, will be excerpted in our March issue.
One question that we asked our readers was to tell us which sources or vendors that they trusted the most and which they trusted the least.
The most trusted source Information Advisor readers named was Factiva, mentioned by about 32% of the respondents. Factiva was followed by LexisNexis (28%) and then Dialog (18%). The least trusted source, by a fairly wide margin was D&B, named by about 12%.
I wasn’t surprised by these answers–Factiva seems to continuously do everything well and thoughtfully, and has rightly earned the trust of business researchers. D&B has long been plagued with doubts from the information professional community, primarily regarding the timeliness and accuracy of its company directory listings.
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Hi,
I am a research analyst. I have worked with almost all databases. DnB is a good resource. It provides sufficient knowledge on industry verticals. DnB has millions of company records stored in its database. Now it entirely depends on when an inquiry was generated on a record and when was a company record last updated.
Though Factiva has always been able to provide adequate data.
Comment by Shruti Arindam — April 17, 2007 @ 1:50 pm