I came across this post while doing some research. Someone else asked me the same question - I asked him to post it on my blog and I responded there as well: http://www.beingpeterkim.com/2006/09/forresters_q3_2.html. Forrester has a strict policy on how vendors cite Wave data. Moreover, there is no “pay for play” involved in the evaluation process. Sorry for the delay in responding, but you would have gotten an answer to your question a lot quicker if you had just dropped a quick email or made a call.

My prior comments, which apply to your post as well:

“The brand monitoring wave consists of eight parts - one main overview
document which contains the market overview and side-by-side comparison tool. Then there is a detailed scorecard for each vendor that describes particular strengths and weaknesses of their solution.

Vendors often purchase reprint rights for a period of time, six months I
think. My guess is that they would typically purchase the rights to
their own scorecard and possibly the overview. However, they can’t
redistribute the comparison tool, which is important so clients can
customize the criteria based on their own needs. This is a critical
element of the Wave, which allows a client-side marketer to essentially
shortcut an evaluation process dramatically, because we’ve done all the
heavy research and analysis already that an RFP typically involves.

BTW Cymfony has also made reprints available through their site. I’ve
seen the links there and from Nielsen Buzzmetrics, but not sure exactly
what’s on offer.

So hopefully that clears things up - there is no “pay to play” for
participating in a wave, nor any compensation provided to vendors for
being included. You’ll never see a Wave distributed for free directly
from Forrester.”