According to a survey released today by LexisNexis, “…when faced with major events that significantly affect their lives” consumers told the polling:

“…half of those surveyed said that they would turn to network television for immediate news information in such situations, while the next most popular source was the radio (42%)… approximately a third of consumers (37%) would use daily local newspapers or cable news or business networks (33%), and a quarter of those interviewed would rely on Internet sites of print and broadcast media. In contrast, emerging media like Internet user groups, blogs and chat rooms would be used by (6%) surveyed.

LexisNexis headlines this survey that “Consumers Trust Traditional Media Sources the Most”. It survey consisted of 1,500 Americans between the ages of 25-64.

I’d be interested in digging a bit to determine how the survey identified and defined the concept of “trust”. (And on that topic, I’m always wondering how and why CNN can call itself “the most trusted” network in the country–again, what is the definition and where is the data?)…It would also be quite interesting of course, to see a breakdown of media usage and trust (AND how trust is defined) for those who are UNDER age 25.

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