UPDATE May 18th. Sorry for the delay on this note–I meant to do a pre-blog intro here introducing my guest blogger here: Brooklyn-NY based Derek Tutschulte is a freelance contributor to the Information Advisor specializing in Web 2.0, and is attending SYNDICATE and reporting here his observations on Intelligent Agent… Bob Berkman
Yesterday, I had the pleasure of attending the first day of this year’s SYNDICATE conference being held in New York. SYNDICATE is an opportunity for those involved with the creation and distribution of information to hear from some of the web’s most influential voices on the subject of online content syndication. Throughout the day, sessions were held on topics ranging from podcasting and VC funding, to building online communities and the benefits of folksonomies. Among those prominently in attendance were ZDNet’s Steve Gillmor and LinuxJournal’s Doc Searls, as well as other luminaries stepping out from behind the veil of the blogosphere, like Buzzmachine’s Jeff Jarvis and Technorati founder Dave Sifry.
“RSS Sucks”
The above quote is attributed to Doc Searls, who has perfectly summed up the sentiment of this year’s conference, so far. It’s true. Content syndication won’t truly hit the mainstream until the “plumbing” or the underlying protocol (RSS) of online syndication disappears. By far, the majority of online information consumers have little idea what RSS even is, and quite understandably, merely want information to be where and when they need it. RSS will enable this to happen, but Mom and Dad don’t need to hear how the web-sausage is made. After all, when was the last time YOU heard someone in your field talk about TCP packets and HTTP requests when conducting research online? I won’t even get into the SMTP servers and MIME involved with sending emails.
We can largely thank Apple for the iPod and its complementary iTunes portal for helping many discover the underlying value of RSS, sans the techno-babble. And with the recent release of Apple’s video iPod, the first wave of quality, DIY online video entertainment, like RocketBoom and Ask a Ninja, is garnering mainstream attention. Add these successes to the already wildly popular audio content being consumed each day via daily podcast downloads numbering in the millions, and you can easily see the impact of a technology that remains largely invisible to the user.
Help is still on the way. Thankfully, all information consumers can look forward to products like PodcastReady, Microsoft’s new Vista operating system, and the continuous release of new products from major information portals (e.g. Yahoo and Google) that will continue to introduce quality syndicated content into our lives, without the obfuscation of unnecessary and complicated terminology.
Thanks, Doc for telling it like it is.
