New York Times Online Offers ‘OK’ Business Research
Filed under: Uncategorized — Robert Berkman @ 3:49 pm

You may have seen the recently revamped online New York Times, which is more graphical, has more multimedia, and is designed more directly for Web usage than its earlier version, which was more modeled after a print newspaper. The new site is pretty sharp (not that I had any problems at all with the older one though), and I like the additional “most blogged” and “most searched” options that have been added to the “most emailed” to find out what topics reported in the Times are getting the most attention.

Of most relevance, though to business researchers, though, is the Times’ business section, which has a section called “Company Research.” On this site the Times’ says users can conduct research on 50,000 firms. (Most of the data is provided by MarketWatch)

We tried it out, and it is a perfectly fine research site, providing recent news, graphs, financials, and a nice set of analyst recommendations. But it’s nothing more than what lots of other aggregators offer already, including Yahoo!Finance, and even now Google Finance. And it seems that with all this emphasis on multimedia and graphics, the accompanying ads are even bigger and more annoying than before….so we’re hoping for something better from the Times….

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