You may have come across the free people finding site ZoomInfo sometime in the past, and given it a whirl. And you may have found the results a bit weird and not really on target enough to be useful.

Well a reliable source told us recently that the site has really improved its relevancy–up to about 85% or so, and we decided to give it another try.

And yes, we were very pleasantly surprised to see how accurate and comprehensive the site has become–we’d say that 80% figure or so is about right–not bad at all for a fast, quick search to find contact and background information on people and companies. And the results are laid out in a clean and intuitive manner.

We’d say ZoomInfo should definitely be part of your people finding research toolkit. It’s not perfect, of course, as it relies on text mining algorithms to discover mentions of people’s names on the Internet to figure out which “John Smith” is which, but it does a surprisingly good job.

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