Alright here I am doing my almost but not quite first live conference blogging, while attending the opening session of Information Today’s Computers in Libraries event in DC, which apparently, according to ITI President Tom Hogan, has a record attendance this year—over 2,300—not bad at all.
I say nearly live, because I am not able to pick up a wireless signal. So all this means is that after I take a few notes from keynote speaker Chris Sherman, I’ll go back up to my hotel room, plug in the cable, and post this on the blog. I hope the 5 minute lag time or so to posting won’t make this posting seem hopelessly dated in this age of instant conference blogging!
Chris has just returned from the first search engine conference in China…Here’s what he’s saying:
“Feels So 1995″: for the first time in years, we’re starting to see true differentiation and divergence among the major search engines…what Chris calls “one upmanship and me-tooism”
AskJeeves forcibly retired the butler, but has really upgraded Ask—”first class technology” as good or better than the others. –and hired Gary Price as a bridge to the search community! No other search engine has done this…[I will need to test this for business research applications. ] Ask’s features include:
Smart Search: high quality reference info and answers
Web Answers: can do natural language questions—and really works now!
Zoom—binoculars open up a preview page
New “Toolbox” provides flexible access to many types of searches, including superior mapping tools. Mapping includes ajax for dragging, so you can get nice directions, and will draw a path, as well as an animated tour of when/where to turn etc. So if you want to go from one place to another, just drag the icon and the directions will change. This includes driving AND walking directions.
Google: What is Google these days? Now it’s a print and radio advertising company more than a search engine. It has lost its “laserlike focus on search”—is that a bad thing? Not necessarily, doing experiments with features like: suggest, Q&A natural language–not as good as Ask’s; Google desktop, reader, blog search, Google video, googlebase–its Ebay killer and now Google Mars.
MSN: Still spending lots of $$ to develop its own search advertising network—doing demographic and behavioral targeting and want to deliver ads based on who you are…but these efforts are not gaining traction yet. New Windows Live initiative. NEW: Virtual Earth; Direct Answers, SRC–search result clustering like the old Northern Light. Windows Live toolbar has the Onfolio web research assistant to clip and annotate the web pages you are finding. Also like its Birdseye and Street Level Imagery.[—looks like high quality photos--*worth looking at*.]
Not fully up to speed, Chris say, but very interesting.
Yahoo: Chris says that i seems like their recent burst of change and innovation is slowing; today they are turning into the champion of “people mediated” search, primarily via tagging and personalization, via MyWeb. By doing this, they offer a different view of what the Web is about—people vs. algorithm. NEW: Y!Q, MindSet. More. MindSet. Slider tag of research/shopping. Chris sees that these sliders and dials are the future of search interfaces.
Google and Books: Google has been sued by the American Association of Publishers. Chris feels what they are doing is legal and will prevail. Feels publishers are having a “VCR” myopia factor, and this is a clear win for libraries.
Google Print:
1. Print Publisher Program: voluntary where publishers can contract voluntarily w/Google to show bits of books—bibliographic info, a few pages before and after and links to bookstores to but the book. Will be adding a link: find this book in a library via the OCLC WorldCat.
2. Library Project: scanning libraries in and out of content from libraries. Can browse fulltext of public domain materials. If in copyright, can only see a few sentences around the search term but not full text.
Google says that it’s goal is to: see a world where all books are online and searchable..but Chris feels what this is all about is, that they are scanning the books so Google can learn by scanning—giving it to the search engine to read and learn.
The Dark Side of Personalization: privacy concerns exploding. Tradeoff of convenience vs. confidentiality. Google taking security very seriously. Sees the DOJ request the first step of a slippery slope to personally identifiable information, requested 1 million random web addresses and records of all Google searches for one week: Google refused; eventually DOJ downgraded request 50K random URLs and 5K queries. Chris says “what is being requested is ridiculous” and these searches and random URLs won’t help the government. I’m a little more careful now in how I use Google
My China trip: US government is bashing the search engines over censorship; search engines maintain they are simply obeying the law. But what about the Chinese people—what do they want? I asked what they want. They absolutely prefer the search—unanimously, 100% of people I asked prefer the search engines be there and censor than not be there at all.
Only a few topics are censored—I didn’t notice much difference in my own searches. Savvy Chinese know they can reach virtually any web site in the world via widely available proxies. Paid search results dominate Chinese search services to bypass the 10,000 people who have to read all searches. Most popular search engine is Baidu—and all of them are paid, sponsored listings—ads, not algorithm.
Conclusions: Search is getting exciting again; new tools and approaches are making more types of content searchable. Only shadow: threats to privacy and individual liberties subtly increasing in U.S. while ironically, things seem to be improving in China.
[Yet another succinct and excellent talk by Chris]
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