Well I’ve finished my training seminar in Paris on the use of blogs for business research, and I’m thinking that of all the various tips that I talked about for making blog research more efficient and substantive, perhaps the best one is this that combines keyword monitoring, Technorati, and RSS. Here it is:

First be sure that you’ve registered with Technorati with a user name and password. Then:

1. Identify the company, product, issue etc. you want to monitor with as precise keywords as possible;
2. Try that search in Technorati; experiment and modify if need be to get the best searches
3. Run the search
4. Click on “Add to My Watchlist”
5. Scroll down where the RSS icon is; right click it to get the URL
6. Copy it and insert it in your RSS Reader

Voila—Every day you will be alerted in your reader when a blog posting contains that phrase!

Speaking of RSS, I’ve been very happy with Lektora—I particularly like its neat interface, and the way it allows me to easily create categories to organize my incoming feeds.

Technorati Tags: blog monitoring

Technorati Tags: Lektora