This is some interesting news–FIND/SVP, the business research firm that had once been the publisher of The Information Advisor changed its name today to Guideline. See the press release here.
FIND/SVP purchased GuideLine back in April, 2003. GuideLine is a custom market research firm founded in 1969.
It’s a pretty cool entry page, but it will be interesting to see if FIND will be able to do any better in making the transition from a firm with a 1970s/1980s mindset about business research to a 21st century one. It’s been something of a struggle for the firm, as its previous bread and butter business research “retainer” model has diminished over time and it tried to figure out how to stay relevant and important in the world of the Web
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Technorati Tags: business research
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